Our Story

Ritmo Mundo was born in 2002 from a desire of independence and freedom from monotony.  Watches were either luxury branded and traditionally expensive or downright cheaply made junk that broke after a year, made your wrist turn green or quickly went out of fashion. No where was a watch brand creating classic designs utilizing quality state of the art components that were also value driven. Watch history, art and architecture books were perused. Sketches were made, parts were sourced and crude prototypes were created, tested and evaluated before a factory in Milan, Italy produced the very first Ritmo timepiece. Now remember, this was a time before social media, e-commerce and luxury retail platforms.  We built this brand on hours of global travel, traditional brick and mortar sales and good old fashion print advertising.  With hard work, dedication and excitement came huge growth and by 2004 Ritmo was on the rise. Time served as well and we were afforded the reputation for bold, colorful and inspiring timepieces that have become recognized all over the world.  We are constantly evolving, embracing trends and technology helping to lead and re-shape the watch industry.  Join us on our journey and see where it leads us to next.

Ritmo Mundo Founder: Ali Soltani

-Mr. Soltani with International Football Star and Ritmo Brand Ambassador, Oscar

“The question I am asked daily is: ‘why is everyone wearing this watch?’

my reply, “it’s fun, its cool, its young, and no matter your age you can see it!”

It is not often that you meet someone 50+ who can speak in the past tense of successful careers as both a lawyers and as a Beverly Hills, Rodeo Drive store owner in addition to serving as elected President of the Beverly Hills Chamber of Commerce, being the father of five children, and creating a flourishing watch company in a world full of renown, decades old brands!

Raised in Beverly Hills, Mr. Soltani chose to remain in the Los Angeles area to attend local universities, UCLA, and Loyola Law School.  After graduation, he began his legal tenure at Sulmeyer, Kupetz, Baumann, & Rothman where he specialized in bankruptcy and business law. Mr. Soltani parlayed his legal knowledge of business into hands-on experience with the purchase, along with his father and brother, of Beverly Hills stalwart retailer, David Orgell. In conjunction with his family, Ali Soltani provided the necessary leadership and direction to ensure the lucrative operation of the company.

As a successful retailer working day to day with both the various vendors and with the retail customer Mr. Soltani was aware of the marketplace and realized that there was room for a fun, colorful, and affordable watch. He also recognized that in today’s world most people enjoy having watch options just as they maintain an assortment of clothing, shoes, and various other accessories. This concept of “watch wardrobing” is now hotter than ever.

 “Gone are the days of owning just one watch,” Soltani explains, “A watch is the best form of personal expression and with a growing emphasis on individuality, people want to change their watches similar to the way they change their clothes.”

Ali  Soltani’s passions for  racing,  soccer,  and  love  has motivated  him and his team over the past 17 years.   With a micro-perspective, yet in touch with consumers globally, Ali has travelled

to over 100 countries to  build  Ritmo Mundo  into  a  pre-eminent  niche-brand with  tentacles  not  only in  watches  and  jewelry,  but  in  sports, architecture, and contemporary tastes.

Design Team

Mr. Soltani personally oversees all elements of Ritmo Mundo from design to production. As a private company we have complete control over the process with the ability to quickly change out style or components without the delay of corporate approvals. The Ritmo design DNA is thoughtful, industrial, oversized, colorful and unique. Working with a team of experts, watch designs are first hand sketched than brought to life through CAD and 3-D printing.  Ritmo has and continues to be on the cutting edge sourcing unique materials such as carbon fiber and mixed metal combinations. 

 a one of a kind inner orbital case.  The vision was a case within a case that offered triple or dual time and dual date capabilities. Our Puzzle watch design has a top sliding case with real working puzzle pieces that move to play a game. Combining sophisticated and technical designs into practical and functioning timepieces is both challenging and rewarding.  Our Quantum watch cases utilize stainless steel and aluminum forged together and dials that are layered giving a unique dimension to our pieces. Come production time, each watch is assembled under the watchful eye of our team to ensure quality craftsmanship in each timepiece.